Starting a clothing business is an idea that probably has crossed the minds of many people. And it is true – why not? It is something people always are in need of, and also it is a product that people tend to buy pretty often because old clothing gets boring.
But when you are facing a plan actually to start a business like this, you might get frustrated and scared – where do you start? Sometimes it might seem way more difficult than you may have thought before, especially if you want to open a legal and successful business that could become your main income one day.
If you want to learn how to start a clothing line in 2020, we have prepared a step-by-step guide for you that marks important steps that you need to make in order to start a successful clothing business from a complete zero. If you are interested, then keep on reading.
Step #1: Choose Your Niche and Target Audience
If you already decided that you want to start a clothing line of your own, you probably are a creative person and have many ideas brainstorming in your head. But for your business to be successful, you will have to decide on what clothing you are going to make and sell and who your main buyers are going to be. For example, will you sew and sell unique clothing for small children, and your target audience will be women who have children, or will you start a modern sports line for men and your main target audience will be men who like to work out?
Step #2: Plan Your Budget
Before you start anything, you need to plan your budget. You will have to decide how big it will need to be and where it is going to come from. It depends on many things: either you want to open a physical shop or you want to run an online shop. An online shop might be cheaper, but you will have to pay additional money for the rent of a warehouse.
More to it, you have to decide if you are going to invest your own money or take a business loan. This is a tough decision because, as you know, the more you invest, the more profits you are likely to get. But there is always the possibility of the business not being successful.
Step #3: Plan Who Is Responsible for Specific Tasks
Before you start running a business, you will also need to decide and organize what people are going to be responsible for specific tasks. Of course, you will also have to consider how many people you will need to start with. This also highly depends on what kind of business you will want to start: an online store or a physical shop. If you are planning to open a physical shop, then you might need more people to work in the store.
Also, think about who is going to do all the marketing strategy planning, accounting, dealing with clients, updating your online store, working on new projects, packing the deliveries, and so on.
Step #4: Create the Designs of Your Products
This step depends on the fact either you are planning to design your clothing yourself because you have experience with it, or you will hire a company to do it for you. If you are planning to do it yourself, always remember that you need to be constantly working and gathering new ideas for new product development. There are so many brands with so many unique products nowadays that it will be very difficult to compete if you only have a few models of clothing.
On the other hand, if you never designed any clothing before but you have some ideas, you could start creating sketches or simply contact a company that you are planning to work with and ask them what kind of information do you need to provide for them and in which steps of the entire process they can help you with.
Step #5: Create a Strong Brand
In order to stand out in the crowd, you will need a strong brand so that you could start raising your brand awareness so that people know about your brand and remember your company. For a strong brand, you will need a unique name and a design that represents the main idea of your business. For example, if your idea is to sell modern clothing for city life, then your logo should clearly state that.