Many brands may often wonder how to predict the future trend of the cosmetics market? What are the right ways to study cosmetics? They usually pay attention to what’s happening with their rivals and determine consumers’ purchasing decisions.
Beauty Sourcing has never underestimated the significance of packaging for cosmetics. Being a vertical beauty supply chain platform, it provides various cosmetic packaging from its premium suppliers, including airless packaging, bottles, jars, droppers, tubes, sprayers, compacts, lipsticks, closures, etc.
Today, consumers have become more demanding, so packaging should be protective and good-looking. Consumers have a new expectation that their purchasing behavior might be the minimum impact on the environment. So it is necessary to reassess the cosmetic packaging market expectations and update key trends.
After gaining insights into the complex Chinese local market, Beauty Sourcing reviews and summarizes the features of samples exhibited at international beauty events and hot products consulted online and offline over the past year. A few days ago, BeautySourcing interviewed some senior beauty experts, famous brands, and packaging designers and discussed the packaging trends and where the sector would be headed. Today, we would like to share the following cosmetic packaging sourcing trends that will lead the industry through this year.
1. Packaging Made from Recycled and Recyclable Materials
Recyclability is still an important trend in the packaging sector, and containers made from recycled and recyclable materials are increasingly popular among consumers. This is partly because consumers’ environmental awareness gradually awakens and somewhat because governments give top priority to a circular economy.
- In 2021, the Chinese government revealed plans to phase out disposable and non-biodegradable plastic bags and packaging
- In 2021, The EU required its member states to pay taxes for any non-recycled waste in the plastic packaging manufacturing process.
- In 2023, the UK rolled out a new plastic tax.
- In 2018, the US authority announced an ambitious goal to make its plastic packaging fully recyclable by 2040
Under its umbrella, French beauty giant L’Oreal has revealed that Biotherm will be a pioneer in using packaging made from 100% recycled plastic based on Carbios’ enzymatic technology. In 2025, such disruptive innovation will go into full production. This design is expected to fully utilize recycled materials and reduce waste in the beauty sector and beyond.
2. Refillable Containers
Refillable containers allow consumers to do DIY refills at home or simply return empty bottles to stores for refilling. Maybe it sounds a little troublesome, but it offers many benefits.
For consumers part, they only need to pay for the packaging once. It saves a lot of money in the long run. Refilling means that some colors or varieties of products can be matched by consumers themselves, making it more fun and personalized. So, it meets the pursuit of many young consumers for freshness.
For brands and manufacturers, there’s no need to produce more packaging overall, greatly reducing packaging usage and waste. At the same time, it saves many costs compared to traditional cosmetic packaging.
Hence many brands tend to source beauty packaging in the global beauty industry with such refillable designs.
Glossier has launched a Monochromes eye shadow palette. It can be refilled repeatedly. Moreover, it is also recyclable. This design helps to reduce environmental pollution and resource waste to a greater extent.
3. Airless Packaging
Sourcing airless packaging for cosmetics is another big trend. The clean beauty movement is the big driver behind it. We live in a world where consumers want something natural and free from antiseptic substances. To house such products, brands shift to airless packaging as it can protect the sensitive formula by keeping air out.
Besides, airless packaging also has other benefits. The ergonomic design of the pump and body makes it easy to use. Just like other pump dispensing designs, airless containers can offer precise doses and prevent formula contamination. Vastly different from traditional packaging, an airless dispensing system can evacuate 100% of the content in a bottle, effectively avoiding waste.
This trend has been evidenced by the market value of global airless packaging. Brainy Insights said the global airless packaging market was valued at USD 5.89 billion in 2021. By 2030, it will grow to USD 10.02 billion, growing at a CAGR of 6.09%. So, sourcing airless packaging for beauty products will strengthen in this year and beyond.
4. Packaging Toward Sustainability
The tide of sustainability is sweeping across every corner of the world. Sustainability has become an important factor influencing consumers’ purchasing decisions. People are willing to pay a hefty premium for eco-friendly products. Brands and packaging suppliers, with sustainability and green as their motto, brands, and packaging suppliers have shifted their focus to such packaging to show their determination and environmental protection practices.
Containers using recycled materials and refillable packaging can be classified as sustainable packaging. However, sustainability is a broad concept. This provides exciting opportunities for packaging suppliers to innovate and make breakthroughs in the following areas:
- Replaceable bottles
- Post-consumer recycled material
- PETG and mono-material packaging
- Glass containers
- Bio-based material: bamboo, wood, coffee grounds, etc.
- Aluminum packaging
Sustainable packaging goes much further than that. Arguably, any packaging that helps reduce environmental impacts is sustainable, such as a minimalist design. Minimalism rejects luxury appearance and pursues simple and clear looks to magnify the functionality of packaging. Use fewer colors and ornaments and less ink, you will get a little closer to sustainability.
Future Trends of Beauty Packaging Sourcing
Going forward, consumers’ growing appetite for sustainability and health & wellness will boost the global beauty packaging market. So, containers featured by sustainable and health-conscious designs will gain more popularity among brands.
About Beauty Sourcing
Beauty Sourcing connects buyers worldwide with premium beauty suppliers via online and offline trade shows. At BeautySourcing.com, we strive to be active participants in global beauty events, keen observers of industry dynamics, and professional trend sharers! All that we do is help you scale a greater height in the global beauty industry!